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Building a study with the Build section

Learn how to build a study from start to finish.

Build Section Help Guide

The Build section provides a clear, organized, and user-friendly way to create and manage your study from start to finish.

With the Build section, you can:

  • Review your study at a glance: Visualize and understand the participant experience step-by-step.

  • Duplicate questions: Quickly duplicate questions for screening questions.

  • Reorder: You can reorder sections and tasks within a section.

Sections under Build

Each section is designed to represent a part of the study. The left panel includes the following:

  1. Welcome

    • Customize a greeting for participants to introduce them to your study.

    • Toggle on/off

  2. Participant Agreement

    • Add any necessary agreements participants need to consent to before proceeding.

    • Toggle on/off

  3. Add a study section

    • Study sections are where you define the core content of your study.

    • Add one or more sections to your study

    • Choose from:

      • Figma prototype

      • Vibe-coded prototype

      • Live site

      • Survey

      • Native mobile app

    • You can add multiple sections of the same type e.g. multiple prototypes

  4. You can also choose to add post task questions to Figma, live site, and AI prototype sections.

  5. Thank You Screen

    • Show a closing message to thank participants for their time and effort.

    • You can also choose to add a redirect URL here.

  6. Closed Screen

    • Customize a message to inform participants if the study is no longer accepting responses.

    • You can also choose to add a redirect URL here.

  7. Review and publish

    • You can choose to publish immediately to generate a shareable link or publish at a later time.

    • Once published, you can share the study link to invite participants on your own or order participants through Optimal's global panels.

    • To test with iOS or Android users only, add a screening question to ensure participants use the required operating system.

    • For Optimal Recruitment's specialized service, you can either submit a request before or after your study goes live. Our recruitment team will begin sourcing participants as soon as your study goes live.

    • You can also preview your study before publishing.

To reorder sections or tasks, drag and drop to move them. Hover over the section or task icon, then click and hold to reorder.

You can apply branching logic to single-choice questions, multiple-choice questions, and rating scales to survey questions. Learn more.

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