The types of images to select for your tasks
The images you choose to test will depend on where you are in the design process. If you are testing a current website, then upload screenshots of your website. If you are just getting started, then upload screenshots of your early designs, or a clearly-drawn wireframe.
You can upload JPEG (jpg) or PNG image files of any size or dimension. Images that are high-density (retina) will be automatically scaled down to fit a regular screen. You can control how Chalkmark images should be displayed to participants with different screen sizes using the 'Image Options' settings described in more detail below.
We recommend you preview your survey on different screens after you've uploaded your images to make sure they are not too big for the screen you expect participants to use. For example, if you are asking participants to complete the activity on a mobile device, preview your survey on a mobile device.
How to upload your images
You can add images by clicking the 'Choose image' button to the right of the task text box. An image uploader pop up will appear, and you can either drop image files into it or browse for your desired image file.
Once the file has uploaded you should edit your image title so that you can identify it easily in your results.
When uploading an image to Chalkmark, it's important to keep in mind the PPI (pixels per inch) of the image file. This is because we calculate a scaling percentage for an image, based on the width, height and PPI of the image.
I.e. an image with dimensions 1200x800px and 150ppi will set the max-width to 576px. Whereas an image with 1200x800px and 72ppi will set the max-width to 1200px.
This auto-scaling is useful for large and high definition images, but can affect the overall size of an image as displayed within Chalkmark — due to this we recommend uploading images that are set to 72 PPI.
Selecting your image
You can then hit 'Select image' and write the task that goes with it. Or, you can keep uploading all the images you want to include in your survey, and edit the title of each one. Then, when you get to the next task and click 'Upload an image', you can select the 'Images' tab and simply choose the one you want to work on next.
How to write tasks
Select the image you want to test in the drop down box. If you've only uploaded one image, there'll be only one image to choose in the drop down box. If you've uploaded more images, you'll have more than one to choose from. You can select the same image for more than one task.
Write your task into the text box. Remember that this is a 'first click test', so participants need to be able to find a definite spot they'd click first. You will probably have a correct answer in mind for that image. Write tasks that:
- are clear and contain a direct instruction
- don't directly reference any words used in your image. Don't say "Where would you go to get help?" if you have a link labeled 'help' instead try "you are having difficulty with our tool where would you click to get more information on using it?"
- are representative of tasks your typical users want to complete on your site.
For example, instead of saying 'You need to find out about monthly plans', say 'You're currently paying for cell phone credit as you go. Work out if a monthly plan would suit you better.'
And instead of saying 'You want to find out about the kind of accessories we sell', say 'You've heard that bluetooth headsets are great for taking calls while you're driving. Find out if we sell bluetooth headsets.'
To add more tasks, click 'Add task'. You can choose another image to write a task for, or you can choose the same image.
Decide what constitutes a correct first click
To help you in your analysis, you'll find it useful to establish exactly what constitutes a correct first click. You probably know where participants should click if they want to be taken to the correct place.
There are a number of ways you can customize the way participants are presented with tasks and the options available to them.
Allow participants to skip tasks
Depending on the nature of your study it may or may not be appropriate for participants to skip tasks that aren't relevant to them or that they aren't sure about. You can control this option via the 'Allow participants to skip tasks' checkbox.
Start tasks immediately
When checked participants will be asked if they are ready to start before each task begins via a button.When unchecked tasks begin immediately after the previous one is completed.
Randomize task order
If the order in which participant take your tasks isn't critical you can randomize the order in which they are presented to reduce the risk of earlier tasks biasing responses to later ones.
When randomized task order is enabled there are two additional options
Don't randomize the first task
Check this option if you'd like task 1 to be presented to every participant as their first task. This could be a fixed warm-up or training task.
Show each participant X task(s)
In addition to randomizing the task order any given participant will only see the number of tasks you select. This can be useful if you have more tasks than it is reasonable to expect any single participant to complete as it distributes your complete set of tasks over multiple participants.
Decide how your images should react to participant's screen sizes
Your participants are likely to be using a range of desktop and mobile devices with different screen sizes. You can use the Image Options control to determine how you would like like your images to behave for different screen sizes.
Scale on small screens
Images are fixed on larger screens, and scale to fit on screens < 768px wide.
Scale to fit
Images scale to fit screens smaller than the full size of the image.
Images are displayed full size and overflow on smaller screens.