The Themes tab has 3 separate parts that work together and update automatically as your study progresses. You and your team will do all post-session tagging and thematic analysis on this page.

Theme builder

The theme builder displays all the sessions you have run as part of the study in chronological order, and the number of observations in each session. It also displays every tag created in the study so far, from the most frequently occurring tags to the least. You'll use the Theme Builder to explore relationships between tagged observations, and to create your themes.

Read more about how to use the Theme Builder to explore and create themes.


By default, this column displays a list of every observation captured in the study so far.

When you select a session or tag from the theme builder on the left, the default list will be replaced by a customized list of observations based on your selection of sessions and tags on the left. As soon as you start selecting tags, you'll be given the option to create a theme by naming it.

Tagging observations in the theme builder

To add tags to your observations in the theme builder hit the “Add tags” link.

Place a comma or hit Enter between tags to add more than one at a time. Hit Tab to save the tags. The list of tags displayed in the theme builder on the left will update automatically. You can remove tags by hitting the little x button, so you can always come back and remove unnecessary or inaccurate tags later.

Saved themes

This list displays the themes you and your team have created in the study so far. When you click on a saved theme, it will bring up the observations associated with that theme in the right hand column. The top 5 saved themes — those with the most observations — will be displayed on the Results Overview.

See how your themes are displayed on the Results Overview page.


Did this answer your question?