What’s the same and what’s different in v2?

The main difference between Reframer v2 and v1 is the analysis workflow. We've replaced the tag based theme builder in Reframer v1 with affinity map based analysis in v2. We can't wait to hear what you think about the alternative analysis workflow.

For the rest of the workflow we've kept what our customers love about Reframer v1, and introduced a few improvement.

What’s the same

Study overview, managing tasks, managing tags, managing sessions, capturing observations, reviewing and tagging observations.

Capture observations

Stays the same.

Review and tag observations

Stays the same.

What’s different:

Analysis and themes

In Reframer, themes are created by combining filters and tags, whereas in v2, themes are created by affinity mapping. This means if you convert a study from Reframer v2 to Reframer, your themes won’t pull through.

Example of a theme in Reframer v1

Themes are created by combining tags.

Theme in Reframer V1

Example of a theme in Reframer v2

Themes are created by grouping observations.

Currently affinity mapping is the only available analysis method while v2 is in beta, but we intend to introduce other analysis methods to provide you with more flexibility in the near future.

Other differences

Navigation of your study

We've adjusted the navigation of the study to better reflect the qualitative research workflow.

Set up actions on the Setup tab

All set up related actions and pages now live under the ‘Setup’ tab. This is where you’ll be able to create your study overview, tasks, tags, segments, and study members.

Sessions are on a separate tab

You’ll find your sessions and all the observation data you’ve collected in the ‘Sessions’ tab.


We’ve moved all analysis related pages under the ‘Analysis’ tab.

Guest note takers are temporary unavailable

We've disabled the support for guest note takers in Reframer v2 beta. This means you won't be able to invite users who don't hold a paid license to take notes for your study. Your team members who already have a license with Optimal Workshop can collaborate, take notes and analyze data together as always.

New segment management

We moved segment management into its own page under the Setup tab. The ‘Segments’ tab is where you can describe the segmentation and attributes of your participants.

Download your data

At this stage, we’re currently only providing the option to download one spreadsheet with the raw data of all your observations, tags, segments, themes and metadata associated with them.

How to convert your study from Reframer to v2

You can use Reframer v2 beta with data you’ve collected in any of your existing Reframer studies. Or you can simply start fresh in v2.

However, if you prefer the original Reframer, or simply want to try v2 without risk, we recommend that you start any new studies in Reframer (not v2).

Here’s how to convert a Reframer study to a v2 study:

Go to your Reframer study > Analysis > click on the ‘Convert study’ button.

You’ll then be taken to the converted v2 study - things should look more or less the same (and don’t worry, your study still exists as is in Reframer v1).

You will be redirected to the study that you converted from Reframer v1. All the set up and data collected will be available there. However, your themes won't be pulled through.

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