Beginners & Advanced Treejack webinars (published 2011)

These webinars run by Dave O'Brien will give you great advice for running effective tree tests.

We created and published both in 2011, so keep in mind that the Treejack you use will look and perform differently from what you see here.

Beginner's Treejack Webinar (January 2011)

This webinar covers the basic strategy for getting started with Treejack. It is recommended for any new users of Treejack, or those wondering how to get more value from their studies. 

The agenda for the webinar is:

  • Quick Treejack tour
  • What is tree testing?
  • Planning a tree test
  • Setting up Treejack
  • Running a test
  • High-level results analysis
  • Detailed results analysis
  • Lessons Learned
  • Q&A

Click here to watch the webinar

Advanced Treejack Webinar (January 2011)

This webinar carries on from the Beginner's webinar above. It is recommended for users that want to gather more insights from their Treejack studies.

The agenda for the webinar is:

  • An IA Process
  • Planning a tree test
  • Setting up Treejack
  • Running a test
  • High-level results
  • Details results
  • Lessons learned
  • Q&A (throughout)

Click here to watch the webinar