How to create themes when using the Reframer Themes tab

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The exploration functionality discussed in this article is in experiment-phase, and will change as we progress.

The Theme Builder on the Themes tab enables you to explore relationships between your tagged observations, and to then create themes based on these relationships. As your study progresses, the top 5 themes — those with the most observations — will be displayed on your Results Overview page, and will be your study's key findings or action points.

The data in the Theme Builder updates automatically whenever you create a session, add an observation, or add a tag within that study. You will, though, get the most out of exploring trends in your data once you've tagged a substantial number of observations, so we suggest doing this first.

Read a description of what you see on the Themes tab.

Select tags to create a theme

Select a tag in the Theme Builder to display all related observations on the right. The tag you select will no longer be available in the Theme Builder. As soon as you select a tag, you can create a theme by clicking 'Save this theme' and naming it.

In our example study, we've selected the tag T2_Navigation  because it's the most common tag in the study so far. Now, only the 17 observations tagged with T2_Navigation are shown in the right hand column.


We could create a theme with just this tag at this stage, or we can leave it unnamed for now and explore a few more relationships before committing.  

Narrow and broaden your selection to explore relationships and create themes

The tag you've selected will influence part of what the Theme Builder shows you next. The list of tags will still display the number of observations each tag appears on, but it'll now also display the number of observations each tag has in common with your selected tag.

Narrowing your selection

When we look at the tag Frustration in our study, we can see that it's attached to 3 observations that also have the T2_Navigation tag:

Therefore, to narrow our selection of observations, we select the 3 so that only those tagged with both frustration and T2-Navigation will be displayed on the right. The tag frustration will appear inside the square brackets above our list.


We could now choose to create a theme with these 5 observations, and name it something like "Participants frustrated by our T1 Navigation".

Broadening your selection

Instead of narrowing our selection, we could broaden it by selecting other tags. When we do this, observations that contain both tags and either tag will be displayed. In our example study, we could select the 12 observations with the tag T1_Login.


When we select the FAQs tag, the observations in our list are now tagged with one or the other, or both. The new tag is placed in another set of square brackets above our list, separated from our original tag with ‘OR’.

Our new list contains 28 observations out of the total of 99 over the whole study. We could now decide to save this theme.

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