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How to recruit top-quality participants
How to recruit top-quality participants

Follow these hot tips to ensure you recruit top-quality participants when using Optimal Workshop's recruitment services

Updated over a week ago

We recruit participants remotely from all around the world, and cannot guarantee that everyone will take your study seriously, nor that they’ll give you answers you expect. Most responses will be great. A few might not be.

We will replace any low-quality participants for you, free of charge. However, there are a few ways to filter in the best participants from the get-go, saving you some time.

Screening your participants

Adding screening questions to your study allows you to ensure that your audience is exactly who you intend them to be.

You can add screening questions to your study via the Questionnaire tab of your study.

A good screening question doesn't let the participant guess what the 'correct' answer is. For example, try to give them a variety of different options to select from, as opposed to a yes/no question.

Red herring questions

Screen out low-quality participants by adding a red herring question to your screener. By asking them a simple question with pre-set answers, you are ensuring that only those paying attention move through to your study.

Some great examples of red-herring questions:

Please select the letter that comes after B in the alphabet.

  • B

  • A

  • C

  • E

  • D

What is five times six?

  • 55

  • 30

  • 56

  • 66

  • 25

We will add quality check questions for you when using our Advanced Recruitment service!

Other question types

Include an open-text question in your study to easily identify low-quality participants in your results. This may not discourage participants, however it will make it easy for you to select and exclude participants for us to replace for you.

Study length

We recommend building a study that would take no longer than 10 minutes to complete. This prevents cognitive overload in your participants, and ensures that you receive results you can rely on!

The best way to test this is to copy the Preview link of your study in Draft mode and send it to a colleague to complete.

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