Optimal

Learn how to use tree testing to carry out effective tree testing remotely.

Demo: Tree testing

Write your tree labels manually or import your information architecture from a spreadsheet.

Create the tasks your participants will complete, select the correct answers from your tree and create post-task questions.

Learn how to build and manage your tree testing study from start to finish with the Study Flow tab.

Write personalized welcome, thank you and instructional messages to your participants and add a redirect URL to your study.

Learn about different question types as well as how to create participant screening questions and how to add logic.

Use Optimal's AI Simplify feature to refine your screening, pre- and post-study questions.

To make sure your participants meet your criteria you can set screening questions at the start of your study.

Learn when to use tree testing in the design process.

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