Parameter tokens are placeholders that let you capture specific information about your survey participants. They help identify participants in your study results and can be used in redirect URLs when you're working with a recruitment panel.
Why use parameter tokens?
Track participants: Know who completed the survey without asking them to enter their details again.
Integrate with recruitment panels: Automatically track participants from recruitment sources.
Chain studies: Carry a participant identifier through multiple studies without asking them to enter their details multiple times.
What parameter tokens are available with Optimal Workshop?
token
The
tokenparameter is used to identify a participant uniquely. It must be referred to astokenin all instances.Example:
https://yourstudy.com/?token=abc123
Note: This parameter ensures that every participant has a unique identifier. You cannot replace
tokenwith any other name.tag
The
tagparameter can be replaced with a custom name or chain of characters to track additional data. You can renametagto suit your needs, such assource,group, orcampaign.Example:
https://yourstudy.com/?source=Facebook
i
The
iparameter is used to pull a participant's identifier from one study into another. This is useful for chaining studies, to ensure that participants are identified correctly through all studies without requiring you to ask for information multiple times.Learn how to chain studies and use the
iparameter here.Key Reminders:
Always use
tokenexactly as is.You can replace
tagwith custom names to suit your tracking needs.Use
iwhen linking participants from one study to another.
Integrate with a recruitment panel
Our redirect URL assistant is here to help you integrate with external recruitment providers:
If you are still having trouble, our support team can help! Reach out to us via the messenger, or email us at support@optimalworkshop.com.