Optimal Workshop

Learn how to build, run and analyze your Treejack studies 

Treejack

Learn how to use Treejack to carry out effective tree testing remotely.

Write your tree labels manually or import your information architecture from a spreadsheet.

Create the tasks your participants will complete, select the correct answers from your tree and create post-task questions.

Write personalized welcome, thank you and instructional messages to your participants and add a redirect URL to your study.

Learn about different question types as well as how to create participant screening questions and how to add logic.

To make sure your participants meet your criteria you can set screening questions at the start of your study.

Learn when to use tree testing in the design process.

Learn how to interpret the data in the First click tab.

Review your participants and their tree tests. Filter and segment your results based on identifiers, URL tokens, and question responses.

Learn how to interpret the different kinds of task scores in Treejack.

Figure out where your participants went during each of your tasks and if they were successful.

Compare two tasks from two different tree tests without leaving the results page

The pietree provides an overview of Treejack results and lets you see, at a glance, where an IA works and where it doesn’t.

Learn how to interpret the destinations table to see where your participants ended up for each task.

You can download your tree testing results in both filtered and uncut versions.

Find answers and get help from Intercom Support and Community Experts

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