With Optimal's Usability Testing, instead of running isolated studies, you can combine prototype testing, live site testing, and surveys in one study. This makes it easy to test early concepts alongside real experiences, compare different design directions, or evaluate live environments.
By combining methods, you can:
Capture richer insights with qualitative insights and quantitative insights in one continuous experience
Compare prototypes, live sites, or both side-by-side
Explore ideas early and validate them in real-world contexts
Mirror how products actually evolve from concept to live experience
How it works
Add in study sections to:
Test multiple prototypes
Compare different live sites or competitors
Add in surveys
Add in speak-aloud questions for richer context
Participants can move through seamless flow, giving you structured responses and deeper qualitative feedback along the way.
Results & insights
Insights are designed to help you tell a clear story and move quickly. Explore:
Automated summaries and key themes across all your overall study as well as detailed breakdowns per study method
AI-assisted analysis to surface themes, patterns, and key moments for each study method
Task results and clickmaps for prototype tests
Citations and video clips
Session recordings
What's coming next
We’re actively exploring new capabilities. The following are under going discovery and exploration:
AI Chat across all your Usability Test study data
Highlight reels (in addition to video clips)
Download clips
Data downloads
The ability to exclude participants
Segmentation for your results
Bookmark insights
Questions & feedback
We appreciate any feedback you have on improving your experience and invite you to share your thoughts through this feedback form at any time.
If you have any questions, please feel free to reach out to our support team via live chat.