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An introduction to live site testing and our future roadmap

Find out more about what’s available now and what’s coming next.

Updated today

An overview

Live site testing lets you see exactly how users interact with your websites or web apps, so you can uncover friction points and continuously optimize your experiences.

With live site testing, you can:

  • Test any live website or web app, whether it be in production, staging, a competitor’s website, or a prototype created with AI

  • Identify where users hesitate, struggle, or drop off

  • Capture qualitative insights with camera, screen and voice recordings

  • Optimize sign-up flows, checkout processes, or other critical user journeys

  • Prioritize improvements with confidence based on real interaction

Live site testing is currently available for all plans, except for the Individual plan.

Our future roadmap

We’re actively exploring new capabilities. The following are under going discovery and exploration:

  • Multi-method studies

We're looking into adding the ability to combine live site tasks with other study types like prototype testing in a single study to help teams capture richer insights without needing to run multiple separate studies.

  • AI-powered video insights

We’re exploring ways to bring AI into our video review experience so teams can get faster, deeper insights from video recordings for live site testing. This includes capabilities like highlight reels and the ability to chat with your study data to quickly surface key moments and themes.

  • New ways to capture qualitative insights

We’re looking at richer ways to test early concepts and help teams gather deeper, more contextual feedback, including speak-aloud question types and built-in transcriptions.

Questions & feedback‍

We appreciate any feedback you have on improving your experience and invite you to share your thoughts through this feedback form at any time.

If you have any questions, please feel free to reach out to our support team via live chat.

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