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An Introduction to the Optimal AI Interviewer

Find out more about using the Optimal AI Interviewer

An overview

Optimal's AI Interviewer runs adaptive voice or video interviews on your behalf, asking questions and following up based on your discussion guide, probe depth, background context, and research goals.

The AI Interviewer listens and can adapt to each participant's responses, asking relevant follow-ups to explore motivations, behaviors, and decision-making in greater depth.

With the AI Interviewer, you can:

  • Conduct interviews at any time

  • Create a discussion guide on your own with sections

  • Add research context and goals to guide your AI Interviewer

  • Review recorded sessions

  • Get automated key themes and findings across the full interview

  • Get evidence-backed, relevant citations

Why teams use an AI Interviewer

We've designed the AI Interviewer to help you run more user interviews, uncover deeper insights, and accelerate qualitative research with AI, while keeping you in control.

  • Scale qualitative research without hiring additional moderators

  • Scale interviews across different geographies and time zones

  • Encourage more honest, candid feedback with an AI interviewer that participants may find easier to open up to

  • Capture deeper customer insights through intelligent follow-up

  • Maintain better consistency across every participant

  • Reduce manual analysis with automated insights

Questions & feedback‍

We appreciate any feedback you have on improving your experience and invite you to share your thoughts through this feedback form at any time.

If you have any questions, please feel free to reach out to our support team via live chat.

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