As AI Interviewer sessions are completed, Optimal automatically analyzes the interviews and surfaces key insights, available under Results. The insights will be centered on the Research context and Research goals provided during setup.
What You’ll Find under the Results section
Each study includes an AI-generated summary as well as insights grouped into the following categories:
Goals
Pain points
Positive sentiment
Opportunities
Behaviors
Wants
Note that Goals are aligned to the Research goals you set under Research context under Setup.
Individual Insights
To dive into a specific insight:
Click on a category (e.g., Pain points).
Select an insight from the right side panel.
See the number of sources and citations associated with each insight.
Once an individual insight is selected, you can:
View the AI summary and supporting points
Copy the summary and supporting points
View citations
Sessions
Each session contains the full recording of an individual participant completing the study.
On the Sessions overview page, you can:
See all interview sessions
Download all sessions by clicking on the three dots (⋮) associated with the Integrated sessions section.
Exclude from results and insights by clicking on the three dots (⋮) associated with a session on the main Sessions page.
Click into an individual session on the left panel to:
View question answers.
Jump between questions. This will also take you to the timestamp in your session recording
See the transcripts and quotes associated with each question.
Download the session
Exclude a session
If needed, you can exclude a session on the individual session page by clicking on the three dots (⋮) associated with a session on the main Sessions page.
Section Insights
The AI Interviewer allows you to explore insights by overall research goals as well as by section. You’ll find insights for each question grouped within its corresponding section, indicated by the folder icons.
Highlight Reels, Video Clips, and Citations
Once an individual insight is selected, you'll see the associated highlight reel and can:
Download the highlight reel
Click on citations indicated by an icon and number to jump to the exact timestamp in the highlight reel. Each speaker will be associated with their own dedicated icon.
Click on Show quotes
Regenerating Insights
As new interviews sessions are added, you'll have the option to regenerate new insights. A user will need to click on Regenerate results above the insight summary to incorporate insights from the new session(s).






