What's the difference between Optimal pricing plans?
To view our most up-to-date pricing plans and compare features, please visit the Pricing page.
| Starter | Enterprise |
Licenses | Unlimited | Unlimited |
# of studies | 5 launched studies / year & unlimited Qualitative Insights studies | Custom number of studies launched / year & unlimited Qualitative Insights studies |
Prototype testing | ✔️ | ✔️ |
Video recording (prototype tests) | ✔️ | ✔️ |
Figma integration | ✔️ | ✔️ |
Card sorting | ✔️ | ✔️ |
Session replays (card sorts) | ✔️ | ✔️ |
Surveys | ✔️ | ✔️ |
Qualitative Insights | ✔️ | ✔️ Unlimited studies / year |
Tree testing | ✔️ | ✔️ |
First-click testing | ✔️ | ✔️ |
Recruitment |
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Standard Recruitment | ✔️ Add-on | ✔️ Add-on |
Managed Recruitment | ✔️ Add-on | ✔️ Add-on |
Security, privacy, & controls |
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Administrator controls | ✖️ | ✔️ |
Multiple workspaces | ✖️ | ✔️ |
Single Sign-On | ✖️ | ✔️ |
Support |
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Dedicated Customer Success Manager | ✖️ | ✔️ |
Private projects | ✖️ | ✔️ |
Tailored onboarding | ✖️ | ✔️ |
Please contact hello@optimalworkshop.com or your account manager if you have any questions about your plan.
Is there a free plan?
Currently, there is no free plan available for Optimal users. Instead, you can take advantage of a 7-day free trial to explore and familiarize yourself with the platform.
During this trial, you'll have access to all the tools, including prototype tests, surveys, first-click tests, card sorts, tree tests, and qualitative insights. You can also invite up to 9 team members to help assess the platform’s capabilities.
Please keep in mind that the trial is meant for exploring the platform and getting a feel for its features. You’ll be able to view results from 2 participants during the trial.
Once the trial ends, you'll lose access to your account and any study results unless you upgrade to a paid subscription. You can access results from participants recruited beyond the 2 participants during your trial after upgrading to a paid subscription.
What happens when I cancel my subscription?
Canceling Your Subscription
Customers who do not renew their subscription will not be able to access their created studies and data. To regain access to locked studies, users will need to upgrade to a paid subscription. Data will be stored for 90 days, after which it will be archived. Here's what happens depending on your subscription type:
Key Things to Remember
Locked access to studies after cancellation applies only to expired subscriptions. Resubscribing restores full access.
If you have autorenew on, if you cancel, you'll continue to have access until the active subscription period ends.