When you upload videos to Interviews, AI automatically analyzes them and pulls out insights, which you can find in the Insights section in the left side panel under an Interviews study.
What You’ll Find on the Insights Page
Each Insights page includes an AI-generated summary as well as insights grouped into the following categories:
Key themes
Pain points
Opportunities
Behaviors
Wants
Positive sentiments
There are also customized additional insight categories that will be added based on your uploaded videos.
Click on one of the categories, e.g. key themes, to view all associated insights.
Individual Insights
To dive into a specific insight:
Click on a category (e.g., Key themes).
Select an insight from the right side panel.
See the number of sources and citations associated with each insight.
Once an individual insight is selected, you can:
View the description and supporting points
Copy the description and supporting points
View citations
Bookmark it
Share a link to the individual insights
To view a shared link, the viewer must be logged into Optimal.
Bookmarks
When you upload new interviews to a project, you'll have the option to regenerate new insights.
A user will need to click on Regenerate insights above the insight Summary to incorporate insights from the new video(s).
When you regenerate insights, new insights will replace all current insights, except for insights that you choose to bookmark.
After regenerating, highlight reels only associated with bookmarked insights will be saved.
To keep any existing insights and associated highlight reels, be sure to bookmark your insights before clicking on Regenerate insights.
Highlight Reels, Clips, and Citations
Once an individual insight is selected, you'll see the associated highlight reel and can:
Download the highlight reel
Click on citations indicated by an icon and number to jump to the exact timestamp in the highlight reel. Each speaker will be associated with their own dedicated icon.
Download clips by clicking on ... then Download clip in an individual citation box
Click on Show quotes
Once a quote is shown, you can:
Copy the quote
Click to view the full transcript
Note on Languages
Please note that AI in Interviews will support English video recordings for the initial early access launch. It is not intended to be used for non-English at this time.
We’re currently exploring how to expand Interviews beyond early access with additional capabilities, including non-English and multilingual support. If this capability is important to you, we’d love to hear your feedback through our feedback form