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Best practices for using AI Chat

Learn how to get the most out of AI Chat in Interviews and tips for asking great questions.

Updated this week

AI Chat helps you dig deeper into your interviews and videos. By asking natural, focused questions, you can uncover patterns, memorable quotes, and key user reactions, all backed by evidence, timestamps, citations, and highlight reels within seconds.

Use AI Chat to:

  • Go deeper into specifics

  • Compare groups or stages

  • Collect quotes for presentations

  • Spot niche topics

This guide explains how to get the most out of AI Chat in Interviews and tips for asking great questions. The more you understand its capabilities, the better your results.

Getting Started with Interviews and AI Chat

Get started with just a few quick steps.

  1. Browse your automated insights in the Insights section to identify key themes.

  2. Ask a specific question via AI Chat.

  3. Review results. Each AI Chat response includes 8–15 short clips or quotes.

  4. Bookmark and share. Save an Insight in AI Chat and copy and share more widely with your team and stakeholders.

How to Get Great Results

The more detail you include in your question to AI Chat, the better AI Chat can target exactly what you’re after.

✅ Do This

🚫 Avoid This

Ask specific questions about a feature or process

Ask vague or broad questions e.g. "Tell me about UX." or "Did users like it?"

Request quotes or examples

Ask for general summaries e.g. "Summarize the feedback"

Focus on one topic per thread

Ask follow-ups unrelated to the original topic or previous messages.

Open a new chat as a separate thread for exploring new topics.

Example Question Prompts

Pain Points

  • What specific frustrations did users mention about checkout?

  • Show me examples where users hit blockers during sign-up.

Quotes & Phrasing

  • Show me memorable quotes about pricing.

  • What key phrases did participants use when describing trust?

Feature Feedback

  • What reactions did users have to the dashboard?

Tips for Better Prompts

  • Use “Show me quotes…” to get quotes or examples

  • Include specific features or steps (“checkout,” “onboarding,” “pricing”)

  • Try adding context (“from mobile users,” “during setup”)

  • Follow up! Ask “Can you group these by theme?” or “Summarize in one paragraph.”

Make Chat Work For You

Chat can adapt its output style, format, and level of detail to your needs. Simply specify the details of the deliverable you would like.

Goal

Example Prompt

Write a short update

“Turn this into a 3-sentence summary for a Slack post (no citations).”

Create presentation material

“Summarize these insights in bullet points for a slide deck.”

Go deeper

“Expand this answer with examples from multiple participants.”

Change the tone

“Make this sound more conversational.” or “Make this sound executive-level.”

Adjust length

“Give me a one-sentence takeaway.” or “Write a detailed 2-minute read.”

Tip: Copy and pasting the question for the response you want to modify will help the AI understand exactly what you want.

Fine-Tuning Outputs

Desired Format

Add This to Your Prompt

Slack message

“Write this as a Slack post (no citations).”

Email draft

“Make this an email to the team summarizing key insights.”

Report paragraph

“Write a short summary suitable for a report.”

Visual summary

“List key points with emojis and short headlines.”

Final Tips

The more you guide it, the more powerful your insights become.

  • Start with one clear topic per question

  • Use your own words. Chat understands natural language. Detail prompts as if you were asking a research colleague.

  • Ask for examples, patterns, or quotes.

  • Give guidance on the output format you prefer.

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